ICSC Solal Marketing Awards, a very happy group of winners!
A record 152 entries were received from shopping centres in 18 countries across Europe - more than ever before. Seven Gold Awards, 22 Silver Awards and one Special Distinction for Innovation were awarded.
All winners automatically qualify for entry into the internationally-acknowledged ICSC MAXI Awards which recognise excellence in shopping centre marketing across the world.
ICSC Jury Award Chair, Frank Pöstges, Managing Director of CentrO Oberhausen in Germany said: “Shopping centre marketing teams have risen magnificently to the challenge of delivering creative and effective marketing campaigns within tough budgets.”
With a large number of entries into the Sales Promotion and Events category, it was evident that marketing teams across Europe concentrated on campaigns to deliver immediate footfall for tenants to defend the centre’s market share against their competition.
This year, for the first time, the ICSC Solal Marketing Awards included nine entries from shopping centres in South Africa, where developers and shopping centre management, recognising the growing prestige of these European Awards and the lack of a similar Awards programme in their country, asked to be a part of ICSC’s European Awards.
CATEGORY: CAUSE RELATED MARKETING
(2 Golds and 3 Silvers awarded)
ICSC Solal Gold Award
Campaign: Double Reason to Celebrate
Shopping Centre: Manufaktura, Lodz, Poland
Owned by: Manufaktura Ltd
Managed by: Apsys Management
Professional Recognition:
Agnieszka Nowak, Marketing Director, Manufaktura/Apsys
Slawomir Murawski, Centre Director, Manufaktura/Apsys
Ewa Bienkowska, Marketing Specialist, Manufaktura/Apsys
Agnieszka Mikurenda, Marketing Specialist, Manufaktura/Apsys
ICSC Solal Gold Award
Campaign: Joint Centre Campaign: ‘Mr Green’
Shopping Centre: 16 Steen & Strřm Centres, Denmark
Owned/Managed by: Steen & Strřm Denmark A/S
Professional Recognition:
Lotte Andersen, Center Manager, Steen & Strřm Denmark A/S
ICSC Solal Silver Award
Campaign: Bluewater Apprenticeship Scheme
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease
Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Nick Thornton, Director, Klein O'Rorke
ICSC Solal Silver Award
Campaign: St. Enoch Working
Shopping Centre: St. Enoch Centre, Glasgow, Scotland
Owned/Managed by: Ivanhoe Cambridge
Professional Recognition:
Susan Nicol, General Manager, Ivanhoe Cambridge
Anne Ledgerwood, Marketing Director, Ivanhoe Cambridge
Stephen McCrossan, Account Director, The BIG Partnership
Calum Graham, Chief Executive Officer, Glasgow West Regeneration Unit
ICSC Solal Silver Award
Campaign: Joint Centre Campaign, Santa Claus Factory
Shopping Centre: Ségécé Shopping Centres, Hungary
Owned/Managed by: Ségécé Hungary Ltd
Professional Recognition:
Franck Wasser, Marketing Director, Ségécé Hungary
Timea Szabo, Marketing Manager, Ségécé Hungary
Endre Zsolnai, Main Organizer, Zsendre Ltd.
CATEGORY: PUBLIC RELATIONS
( 3 Golds and 3 Silvers awarded)
ICSC Solal Gold Award
Campaign: 10 Days 10 Nights Underwater in Shopping Center
Shopping Centre: Beylikdüzü Shopping Center, Beylikdüzü Istanbul, Turkey
Owned by: Migros Türk As
Managed by: ECE Türkiye Proje Yönetimi As.
Professional Recognition:
Baris Sezen, Shopping Center Manager, ECE Türkiye Proje Yön. As.
ICSC Solal Gold Award
Campaign: Bluewater Virgin Media SpeedWeek50/Jenson Button
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease
Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Richard Isom, Head of Commercialisation, Bluewater
Nick Thornton, Director, Klein O'Rorke
ICSC Solal Gold Award
Campaign: "Fiction a Corte"
Shopping Centre: La Corte Lombarda, Bellinzago Lombardo, Italy
Owned by: Altarea Italia Srl
Managed by: Cogest Italia Srl
Professional Recognition:
Carmen Chieregato, Managing Director, Cogest Italia Srl
Diego Negretti, Shopping Center Manager, Cogest Italia Srl
Francesco Zamboni, Marketing Manager, Cogest Italia srl
Elisa Traunero, Marketing Staff, Cogest Italia srl
ICSC Solal Silver Award
Campaign: MTV Play Love - Best Kiss of the Season
Shopping Centre: Armazéns do Chiado, Lisbon, Portugual
Owned by: CRI - Commerz Real Investmentgesellschaft mbH
Managed by: Multi Mall Management Portugal
Professional Recognition:
António Matias Lopes, Managing Director Southern Europe, Multi Mall Management Portugal
Paulo Alves, Regional Manager - New Business, Marketing &, Multi Mall Management Portugal
Joăo Cruz, Regional Manager, Multi Mall Management Portugal
ICSC Solal Silver Award
Campaign: Forum Istanbul Tag Istanbul Event
Shopping Centre: Forum Istanbul, Bayrampasa / Istanbul, Turkey
Owned by: Multi Corporation B.V.
Managed by: Multi Mall Management B.V.
Professional Recognition:
Joao Xavier, Managing Director, Forum Istanbul
Binnaz Dincer, Marketing Director, Forum Istanbul
Seden Bolat, Corp.Comm.Director, Multi Turkmall
Mark Cunningham, Director Mktg & Comm., Multi Corporation
ICSC Solal Silver Award
Campagin: Free your body and soul for Freestyle Session
Shopping Centre: Silesia City Center, Katowice, Poland
Owned by: Nowe Centrum LLC (Immoeast)
Managed by: SCC Management LLC
Professional Recognition:
Marta Drzewiecka, Marketing Director, SCC Management
Ewa Marcinek, Managing Director, SCC Management
Agnieszka Jurkiewicz, Marketing Manager, SCC Management
CATEGORY: COMSUMER AND TRADE ADVERTISING
( 1 Gold and 2 Silvers and 1 special distinction for Innovation awarded)
ICSC Solal Gold Award
Campaign: Icon Weeks
Shopping Centre: Bruun's Galleri, Ǻrchus C, Denmark
Owned/Managed by: Steen & Strřm Denmark A/S
Anders Bojer Nielsen, Event Manager, Bruun's Galleri
Claus Tüchsen, Marketing Director, Steen & Strřm Denmark A/S
ICSC Solal Silver Award
Campaign: Barreiro by MTV - From Grey to Rainbow
Shopping Centre: Forum Barreiro
Barreiro, Portugal
Owned by: Rockspring LLP
Managed by: Multi Mall Management Portugal
Professional Recognition:
Joao Martins, Marketing Manager, Forum Barreiro
Rita Luis, Marketing Manager jr, Forum Barreiro
Paulo Alves, Regional Marketing Manager, Multi Mall Management
ICSC Solal Silver Award
Campaign: Meadowhall. A world of difference
Shopping Centre: Meadowhall, Sheffield, United Kingdom
Owned by: British Land/LSI
Managed by: British Land/Smith Young P
Sou
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